Chi?n Lu?c Marketing

Be sure you advertising and marketing organization is actually a enterprise specialized in your acknowledgement in addition to inclusion of such promoting expert services in a range of press activity. These days regularly increasing techie way of life, you will need to wait around together 1 another in the development with the a digital better to be able to capably in addition to perfectly operate a small business. Simply by push the actual know-how of your electric promoting organization, you may make sure your own commerce can be for the edge involving brand-new technological know-how, and also small percentage in the electronic digital revolt. Throughout incorporating, be sure you advertising and marketing business may help your own marketplace to generate vibrant brand name expertise enthusiastic to help accomplishment along with section your own customers.




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Noise and also saving podcasts sore added in figuring out to get outgo connected with digital camera media channels to allow for within your advertising and marketing strategies. An electronic advertising enactment can easily occupation together with your enterprise to create menstruation you need to connected with issue including penalization, video tutorials, unique gives in addition to generation design involving outstanding possibilities, within affliction to produce in addition to boost the actual connection as well as perform of one's model. An adequately produced podcast could also substance ones logs in iTunes, any sta highly powerful along with excessive handles penalization that could helpfulness anyone advancement completely new interactions plus meliorate already present human relationships involving people. Around raise so that you can podcasts, usance on the internet mass media participants are usually one more a digital signaling which will response to income your current variety along with engage in personality.




Searching for advertising and marketing company can certainly assist in a person figure out your proficiently your melodious assortment that will indicate your own wide variety plus attract and also resound along with your customers. devote in the electric marketing and advertising firm exists an individual the opportunity to bench craft company become tiny fraction from the a digital rebellion any time okay because the risk to hold back in front location associated with expertise without the need of frequently perturbing regarding maintenance problems.




Oracle Promotion has become the primarily advertising providers in england. The firm practices lead advertising since they understand it does not take solely method that may be measurable and also scalable.




Oracles Marketing and advertising understands in which so that you can lure potential customers immediate promoting is best choice while it helps ensure optimum return. Them will give you the flexibleness to get hold of a person's buyers along with clients and also encourage merchandise with minimal funds. This company normally requires another considered to system his or her approaches as well as assemble cause period and also likely to drive goods sold in the market.




Oracle Advertising's achievements depends on this databases they've along with where did they maintain its efforts continual by simply often changing all of them regarding the completely new products. The business is targeted on moment and also applies throughout wide range of strategies for you to win ideal final results. The organization thinks the truly amazing merchandise along with announcements ought to locate it is position available in the market, plus its merely achievable when you have the top with sources plus preparing to motivate these folks throughout sector. Oracle is doing this kind of this ages in addition to recovering reaction.




Clover Marketing and advertising possesses within a shorter period appeared since the primary professionals within the lead advertising area using a clientele in which maintains raising every day. The corporation is quite intelligent with the task regarding growing company attention and also supplying its buyers quantifiable effects so trying to keep these usually happy. Like a organization that will constantly meets the particular objectives with their buyers, Clover Marketing principles a teeth on the shoppers facial looks significantly above all else along with consequently features served after that acquire vibrant benefits.




Clover Marketing and advertising provides continually caused the enthusiasm as well as electricity and this also with a fantastic amount features placed the corporation continuing to move forward. Having support service intended for consumers for the top place, the organization provides was able to build regarding on its own a brandname title plus a esteemed situation inside the primary marketing and advertising area which hardly any bench craft companyfirms inside their little league possess acquired.




It is far from solely clientele that enjoy the organization due to its determination in addition to support services in direction of these individuals. The business is definitely beloved simply by the personal personnel for that unlimited prospects pertaining to development the fact that organization products. Clover Advertising and marketing believes that around pushing passionate employees to realize fantastic altitudes plus throughout developing as well as these people. Staff, who seem to use the quite a few alternatives, obtain the business a sufficient method to subsistence its goals of an wonderful profession.




The firm will go good rifles - widening to be able to completely new sites, creating break-through approaches along with arriving at any 400 pct increase amount in barely above six months time. Strong advertising can be quickly growing to be the most desired ways associated with advertising and marketing plus together with this; Clover Marketing and advertising is now one of the recommended lead promotion organization also. By using professionalism and trust, hard-work, determination in addition to eagerness staying a 4 trolley wheels which commute your chariot on the organization along with the company, Clover Marketing and advertising for certain possesses far to look.






Designing posters, flyers, or any advertising type or promotional material will need more than simply combining pictures, colors and words to fit in, and getting the message across the public. Most importantly, it includes character, vision and creativity. All of us are gifted with such traits, although varying in nature for sure. There is no question that above all, it is consumer acceptance and gaining the market attention that will be the key to a successful marketing campaign.

The main emphasis for such promotional and advertising measures is to of course provide the needed push by products or services. Some companies would not lean towards advertising as a means of jacking up their sales and reaching their sales quota. Some would use prices, discounts, and corporate tie-ups, contests and so on to help give the exposure needed to make a product or service known. Either way, the important thing is that all efforts are done for the benefit of the finished good and for the company to study on the feasibility of continuing such product or simply killing it and moving on towards another category to market and sell.

The market is made up of different people, thus the need to be able to understand, research and study the overall impact such product or service can give to them. Class, gender, age group and bracket, all of these should be carefully studied prior to engaging in the different marketing approaches and tactics and get their various programs running and reaching the unknowing public. The response towards such tactics and strategies shall evidently be appreciated once the response on orders, product acceptance and endorsements has been made.

There are sectors that also use a certain psychology in their marketing strategies. Not to take anything away but these tactics do work. Instilling in the minds of people that a certain product or service may contain special ingredients and provide certain results once consumed or used is something that will surely gain the market attention. Further, getting some people to help in the endorsement of the product or service will also help in attracting the market attention needed to boost the performance, both in sales and market awareness, of the product as well. It should be noted, that a company will maximize all possibilities available, but all for sure on a given budget, since it is certain that companies will not spend all their assets on advertising alone, since they also have to consider the overall administration and operation of the company.

Comparing Granite and Marble Countertops: Which A person Must You Choose?

Granite and marble are equally stones which implies these are each durable, large, and incredibly tough. At the same time, mainly because both these stones can seriously last a lifetime, they can be both equally high priced and very tough to polish and install. Because these are equally stones, these are by natural means patterned, consequently, you could possibly get granite or surface encounters marble that's not very equivalent towards the design within the catalog that you simply ordered so it might be greatest to really see the real product when deciding on the kind of layout and pattern which you want as an alternative of relying only on photographs. Equally are heat resistant and they tend not to scorch when put even with a extremely warm product such as iron pots and pans.



Nevertheless, granite is way more difficult than marble and it is additional resistant to scratches and large impacts when compared to marble. Simultaneously, granite is more defiant to acids this sort of as vinegar, lemon juice, and tomato juice, and also other objects with higher levels of acidity. To assist you far better realize the strengths of both stones, allow us take a closer seem as to how they were shaped. Marble, and all its stone family - onyx, travertine, and limestone with the onset ended up sediments created of shells, plant issue, animal skeletons, and silt which all settled for the bottom of bodies of drinking water and following a long time of currently being soaked in water, they solidify and develop into stones/ Marble’s principal part is calcium and that's the reason why it has a tendency to react to acids these kinds of as vinegar along with other drinks that incorporate citrus. Granite, on the other hand, is manufactured up of crystallized minerals formed in the earth’s mantle at high temperature. The final result is often a hard, incredibly resistant stone. Marble is often scratched and etched by acids since it is made of calcium carbonate that is very much like chalk however the only variation is surface encounters marble is compressed and in a very crystallized type. While in the exact same way, marble has less patterns, in fact it really is far more commonly offered in its white shade so stains and mars might stand out more subjected in marble. Granite incorporates a more complicated pattern that will hide the stains greater. Concerning models nevertheless, marble includes a finer, far more tasteful seem than granite. The crystal formations in marble are far more satiny and finer in nature rendering it search far more deluxe. Granite has greater, pea-sized crystals which can be coarser to the eye.



In the end, when it comes to longevity, the granite countertop would be much more durable and even more resistant to stains and scratches although the appears are won by marble. Marble nevertheless is less costly than granite but it needs bigger preservation. So, it all boils right down to that which you genuinely want as being a countertop. Would you settle for any countertop that is certainly very hard-wearing and although not as quite since the other one, or would you trade splendor for sturdiness and power?

Track record Check Someone Using Criminal Data

Finding the right people to perform for you has in no way been an simple career. Everybody is outstanding at something but you need to figure out if they are most most likely to become great at performing what you'll need them to complete. Not simply that, you need to also make certain that they are going to match in together with your business and existing staff. This is why having good employment track record procedures is important whenever you are employing new workers.

I am sure your quest for online background check free online has arrive to an finish while you read this post. Yes, absent are these days once we need to search endlessly for track record free on-line information or other this kind of info like background totally free on-line,criminal background background ,national criminal track record checks and even potential worker background Even without articles for instance this, utilizing the Web all you have got to complete is log on and use any of the search engines like google to discover the track record examine free online info you'll need.

Use the forums-don't be afraid to join in on discussion board discussions with other site members. Inquire questions, reveal advice and assemble your expert network com.Be an outstanding listener-demonstrate a genuine curiosity in what the interviewer has to say. Attempt to not interrupt by interjecting a comment while a person else is speaking (even if you are frightened you might forget the stage you would like to create).

The very best way to retain workers at your production plant.How you can keep workers at your manufacturing plant When it comes to hiring employees you will find numerous tips and methods which you are able to adhere to to hopefully employ the most efficient workers which you can locate.

Whenever you have the persistence to go by indicates of the remainder of the write-up associated to background check totally free online you will unquestionably understand 1 or two points which will prove truly helpful for you. Maintain correct on studying and be properly informed about check free on-line as well as other related background free online,criminal history background , nationwide criminal checks or potential employee background check info.

In situation you're searching to get a trustworthy company, you should bear in mind that these solutions will arrive at a cost. Generally, nonetheless, the fee is nominal. You will discover sites that claim to provide a free support, but generally these are very very best avoided.

Dealing using the Colorado Springs criminal law just is not an normal thing and is consequently best left to trained lawyers. The experienced Colorado criminal defen.If an worker has endured an injury at his workplace then he has the proper to declare for compensation. The insurance coverage companies nevertheless make an work to stall the identical.

It may interest you to comprehend that plenty of people looking for criminal search totally free online also acquired information regarding other background examine free online,criminal history background checks, nationwide criminal checks, as well as potential worker track record examine here easily.

What can go wrong will go wrong, in the worst moment. They might be because of human errors or oversight, incomplete or out-dated details, mistaken identification or identification theft and so forth. What ever the situation is, we would not be oblivious to the hurt or victimization and might be well-prepared to face as much as problems if needed. And when we do flip up some thing unfavorable but accurate in the self-check, we get a opportunity to repair it ahead.

Eliminate Credit score Card Financial debt Fast

Some are even looking at bankruptcy in their tough work to get rid of bank card financial debt. Bank card financial debt settlement could help a borrower steer clear of that.

seven to 10 Many many years

Personal bankruptcy has a extremely extended phrase damaging influence on the buyer who uses it to get from financial debt. But, lots of Americans are going via personal bankruptcy. Bankruptcy can remain on your credit score report from seven to 10 a long time. That smudge in your credit report can make it pretty tough to get a residence, or a car, or even a job, in the future. You will find other alternatives to personal bankruptcy for these with mind-boggling monetary financial debt, check my credit score or in every other case.

Credit card financial debt Settlement a Fantastic Choice to get rid of Credit score Card Credit card financial debt

One these kinds of option that exists is really a tactic recognized as monetary financial debt settlement. What transpires is the fact that a debtor negotiates having a creditor to spend back a part of the financial debt. Hunting in the choice - missed payments, frequent reminders and cellphone calls, bankruptcy - a creditor might possibly very properly be eager to go more than a lower payback volume or reduce month to month payments. Particularly with so plenty of buyers facing bankruptcy or even the prospect of defaulting, most collectors are delighted to get some funds considerably than none. Forestalling bankruptcy may be an outstanding successful condition for both equally you and your creditor.

Credit score Card Monetary financial debt Settlement Negotiation

Approaching a mortgage company, perhaps just one you have had to cope with in the past and not on the most amicable conditions, can be daunting. There is also a great deal of monetary track document consciousness the normal buyer just doesn't have. The common shopper just does not possess a superior hold on their rights and strengths.

Pennies on the Dollar towards Eliminating Credit card Financial debt

Monetary debt settlement requirements a check my credit score negotiator approaching each and every single loan company and negotiate a pay-back choice. Generally, this complete may be truly important -- as much as 50% or a lot more of the genuine financial debt. So quite a few people at present are on the brink of individual catastrophe, usually hunting to bankruptcy. Since of this, numerous creditors are relieved to be acquiring anything on the credit card financial debt considerably than next to nothing. That will happen rapidly have to a borrower declare personal bankruptcy.

Discovering a Negotiator

Bank card financial debt negotiators know how you can tactic lenders along with other collectors. They have an in-depth know-how of financial markets, financial developments, and also the fluctuation of curiosity charges and currencies. This info may be priceless when it arrive to negotiating a financial debt settlement. Also, just after preliminary negotiations, the negotiator will probably be ready to offer you the overcome shopper as to their rights and choice pertaining to the credit card financial debt.

Payment Because of

Once all of the negotiations have taken region, and this could obtain weeks, particularly when you have much more than 1 or two collectors with whom you're generating an try to get rid of bank card debt, the payments will be created to the negotiator and she or he will hold track the circumstances they've negotiated are stored. The debtor will end up performing 1 specific cost-effective payment the second a month, to one specific place, at 1 interest rate.

Making Money With Options

CAconservative said:

TrollJuice:

Who got played? Don’t you mean the American people! I think your under the misconception that this government in entitled to spend your hard earned tax dollars. Here’s a little clue…THEIR NOT! They have duped you into thinking they are entitled to your money and your still buying it!

Wake the hell up!!

Obimbo didn’t make “Veiled threats”! He openly told you what the hell he is going to try to do if the Republicans don’t give him his way. This isn’t about you and your needs, this is about a spoiled child throwing a hissy-fit, and he doesn’t give a Rats-Ass if you get hurt as long as he gets his way!!

Taxes,in this country,have been around longer than you, your parents, your grandparents and their parents. And the government has been spending that money ever since they have been collecting it. So get off your soapbox. Nobody likes to pay taxes, but the majority of Americans do, because they are responsible citizens. Not many people like to work, but they do because they are responsible individuals. The point is there are many things in life that we DON”T like, but we do them because we are responsible adults. And you really need to wake up and realize that most, if not all, Americans realize that we must reduce spending. But Conservatives don’t want to hear that. Consevatives had a great opportunity to get some real spending reduction, but they refused to budge on the “Revenues” issue. Which exposes their real agenda. And that agenda has nothing to do with reducing government spending. It is all about defeating Obama in November 2012. So stop the charade, Conservatives don’t give a damn about reducing spending, creating jobs or the American people. What they care about is defeating Obama in 2012.

Do you even read what you post? “… misconception that this government in entitled to spend your hard earned tax dollars…” Your hard earned TAX DOLLARS? So you actually admit they are TAX DOLLARS. Well if they are TAX DOLLARS then obviously they belong to the government. And who better to spend government TAX DOLLARS, than the government. And of course your Classic Conservative BS. Accuse the President of being a child and throwing a “hissy-fit” and insisting on his own way. Are you kidding me? That is the epitome of hypocrisy. When the Republicans won’t budge one iota on the issue of revenue, and you say Obama is acting like a child? How many times have the Republicans walked out of negotiations because the subject of revenues came up. Do you realize how foolish you look when you accuse the President of being a child and wanting his own way. On spending cuts alone he bent over backwards trying to appease the Republicans, but he insisted that they give a little also, and they flatly said NO. Now who’s the child there?

Startups ask me “How much money should I ask for?” The simple answer is the absolute minimum amount you need to make your plan work. Some entrepreneurs try to start with a huge number, hoping they can negotiate and close on a smaller one, while others understate their requirements, in hopes of getting their foot in the door with an investor.

Neither of these strategies is a good one, as both are likely to damage your credibility with potential investors, even before they look hard at your plan. Here are the parameters you should use in sizing your request, and be able to explain in justifying your request to investors:

1. Consider implied ownership cost. If your company is early stage and has a valuation under $1M, don’t ask for a $5M investment. The investor would be buying your company five times over, and he doesn’t want it. If your valuation is around $1M, you can validly ask for $200K-$300K, and offer 20%-30% of your company in exchange.

2. Type of investor. Angel investment groups usually won’t consider a request over $1M, while venture capitalists won’t look at anything under $2M. Amounts of $100K or less, are usually relegated to “friends and family.” Approaching any one of these groups with a funding request outside their range is a waste of your time and theirs.

3. Company stage. If your company is still in the “idea” stage, you have no valuation, so size your investment request on the basis of “goodwill” that you have with your rich uncle, and your business track record. Angels might be interested during “early stage” if you have a prototype, but VCs won’t bite until you have a product, customers, and revenue.

4. Calculate what you need, and add a buffer. Do your financial model first with the volume, cost, and pricing parameters you want. See where your cashflow bottoms out. If it bottoms out at minus $400K, add a 25% buffer, and ask for $500K funding. The request size must tie into your financials to be credible.

5. Investment terms. The most common case is an equity investment, but there are many terms that can impact what request size is credible. I’m talking about things like anti-dilution clauses, preferred versus common stock, valuation tied to later round, warrants, and bridge loan options. More restrictive terms reduce the credible investment amount.

6. Single or staged delivery. In many cases, a single investment request may be scheduled for delivery in stages, or tranches (often misspelled as traunchs or traunches), based on milestone achievement. Obviously, this reduces investor risk and allows a larger commitment, since they can limit their loss if you fail to meet key objectives.

7. Use of funds. Investors expect to see a “use of funds” list, and they expect the uses to apply only to your core mission. In other words, don’t tell investors that you intend to buy a fancy office building or executive cars with your funding. Even executive salaries should be minimal at this stage.

8. Projected return on investment. Most entrepreneurs skip this step, but it helps your credibility to include it. Estimate a return on investment (ROI) by projecting company valuation at exit, to show the investor who has 20% what he will get back for that initial investment. He’s looking for a 10x return, since he assumes only one in ten survive.

Obviously, determining the proper size of your investment request is a non-trivial exercise, but it’s one of the most critical factors for investors in making a decision to invest or not to invest in your company. You need to get it defensibly right the first time, because changing your request under pressure definitely will kill your credibility.

The days are gone, if they ever existed, when you could present an idea and a vision, and have investors throw money at you. Now you have to do your homework. Get busy, and have fun.

Marty Zwilling

Read more posts on Startup Professionals Musings »

reputation management process

<b>News</b> attacks — Crooked Timber

I've received the ultimate accolade from News Corporation, graduating from snarky asides and dark mutterings in which I'm identified only indirectly to a full-length hit piece in our only national (general) newspaper, ...

<b>News</b> attacks — Crooked Timber

NASCAR - CUP: BREAKING <b>NEWS</b> – Keselowski Hurt

Brad Keselowski was injured today at Road Atlanta…

NASCAR - CUP: BREAKING <b>NEWS</b> – Keselowski Hurt

CBS <b>News</b> Chief: &#39;We Did Lose Some Viewers&#39; During Katie Couric <b>...</b>

Jeff Fager sees a brighter future ahead with Scott Pelley as anchor.

CBS <b>News</b> Chief: &#39;We Did Lose Some Viewers&#39; During Katie Couric <b>...</b>

why internet marketing

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift, a company who provides a real-time data platform and tools to third-party developers and corporations.

Our goal is to make the enormous volume of real-time information more manageable for the 99% of companies that lack the infrastructure to process these volumes in real time. Think of DataSift as turning the fire-hose into a cost-effective and manageable tap of running water. Or in utility speak, they are transmission and we are last-mile distribution.

And better yet, the company has a product that will turn the stream into a lake. What does that mean? The Twitter stream like most others is ephemeral. If you don’t bottle it as it passes by you it’s gone. DataSift has a product that builds a permanent database for you of just the information you want to capture.

Finally, DataSift has an enormous about of historical data already stored we we can help you go back and retrieve some older data for analytical purposes.

We’re co-leading the $6 million investment with Roger Ehrenberg at IA Ventures in NY and one of the most respected early-stage investors in the country in “big data” companies. As a former hedge fund guy, Roger immediately saw the value in helping companies better sift through the masses of data; often to gain better insights into financial information.

And while DataSift is a provider of multiple real-time data feeds, I would like to be clear that Twitter is by far the most important and dominant of the real-time publicly available data that exists on the Internet today, which is why today’s bet for me is on the Twitter ecosystem.

Some will cite my investment two years ago in social-media advertising company Ad.ly as an example of why I shouldn’t be investing in the Twitter ecosystem any longer. Those people misunderstand Adly, this recent investment and Twitter’s potential.

So with DataSift I’m doubling down.

Twitter as a company has encouraged this by granting DataSift “re-syndication rights,” which means that the company can ingest the full Twitter fire hose and resell subsets of it to other parties who want to consume a smaller stream, which is more cost effective in data licenses and in IT resources needed to consume the data. DataSift is one of only two companies today that has the rights to re-syndicate the way it does.

Twitter knew the importance of providing a long-term contract to DataSift to encourage investment in the company, which they wanted to see.

So let me explain what I see as the importance and sustainability of Twitter as well as why I believe it’s still a great platform for startup companies and investors.

The Importance of Twitter

Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences.

Whew. That was a mouthful of buzzwordtopia. But each point is actual and can be explained to avoid hyperbole or other SAT words.

1. Real time – Much has been written about the real-time nature of Twitter’s news. I am one of those that learned about Bin Laden’s death, the Japanese Tsunami, Michael Jackson’s death and many other topics 20 minutes before they were in the mainstream news.

What is less considered is just how valuable the real-time nature of information is. Think about this: The investment banks and trading houses across the globe have invested billions of dollars in computing equipment and staff in order to process news that affects stock prices milliseconds before the rest of the market can process & transact on this same information.

Providing near real-time information to financial traders made Michael Bloomberg a billionaire and helped create the powerhouse Reuters. Real-time information drives commerce.

Real-time information drives decisions about marketing spend on movie releases. Normally studios would have to wait for box office receipts of opening weekend to make these decisions. Twitter data has shown a correlation in predicting box office success a priori.

But the applications are limitless. Consider political campaigns that are judging voter reactions or the political pundits that like to comment on such data. Or the ability of the Center for Disease Control to be able to track pandemic distribution of viruses. Or just the sheer power of people being able to self organize as they have done in Egypt, Iran or Tunisia.

In a world where real-time data is exploding, those that can provider synthesis, insights & structure out of information will have an edge.

That is what I Tweeted when I saw DataSift present as a finalist at TC Disrupt last year. DataSift will be one of the major platforms to enable these real-time insights because without reducing the dataflow and without tools to interpret the data most companies will just be staring at data.

While Twitter is not the only source of real time data today it is the largest and most important.

Why?

2. Open – Twitter made a decision from inception that it was intending to be an “open network” – the information you post there is publicly available. When we starting using the product we knew the rules so everybody (except maybe Anthony Weiner) understood that they should only provide data that they didn’t mind being read publicly.

This turns out to be one of the real differentiators for Twitter. While Facebook currently has more users and more engagement, much of this data is behind a firewall and therefore only useful in so much as Facebook can serve ads against it or get people to spend money there. Facebook continues to try and convince people to make more data publicly available. But that’s not the deal they made with us when we signed up.

So while Facebook has other advantages, Twitter is in the driver’s seat for valuable data that can be openly interpreted and acted upon in business.

Perhaps the least understood advantage comes from Twitter’s follower model, which is asymmetric.

3. Asymmetric – Before Twitter most social networks had “symmetric” relationships meaning that when somebody wanted to follow you, you had to follow them back in order for us to be connected.

Not so on Twitter. People can follow me and I don’t have to follow them back. I have about 40,000 people who follow me while I only follow 700. That’s normal. If I followed 40,000 people I’d never see the information that I wanted by the people from whom I most wanted to hear.

And of course in my 700 are people like Bill Gates and Barack Obama, neither of whom follows me just yet Asymmetric works both ways.

So what is now happening is really interesting. First, you’re noticing that TV journalists and news shows are listing their Twitter handle and saying “you can send messages to @anchorman.” Our Twitter handle has become our identity, on par with an email address. This is becoming more popular with individuals than telling people your Facebook page, which unless it’s a “fan page” requires them to follow you back.

But asymmetry provides another very important thing: it expresses my interests. If you were to run an analysis on me you’d find that I tend to follow a number of people in the VC industry as well as tech professionals. You’d find out that I’m more interested in getting my news from the BBC or NYTimes than from other sources, which I’m sure would tell marketers something.

The asymmetric follower model where we also follow news, celebrities and senior executives at companies is one of the reasons people often refer to this as an “interest graph” because it is an expression of what I care about.

4. Social – Asymmetry is one of the big drivers of Twitter. But one of the other major factors in Twitter is the fact that it is also “social” in that people have conversations with their peers and friends.

This is another obvious source for business intelligence. You can learn a lot about who are my real friends or business associates by how often I retweet them or send @ messages. Companies like Klout already use this information to determine who has influence. Or as founder Joe Fernandez recently told me, “we’re building the ‘PageRank’ for people.” They have focused much of their initial work on Twitter data.

Ad.ly is already providing these kinds of insights to the celebrities that use its system including Serena Williams, Paris Hilton, Linkin Park and, of course, Kim Kardashian (with her 8.2 million followers).

Ad.ly has now made these analytics available to the public. Here’s some examples you can infer from the social data:

@SnoopDogg has more Twitter fans in Texas than he has in New York.
@ParisHilton shares 1.7 million fans in common with @KimKardashian, but has more than 2.1 million fans in common with @BritneySpears.
@PaulPierce34 knows that the only people that talk more about him than the Celtics fans do are Lakers fans.

They know this because Twitter is social, open & asymmetric.

5. Viral – One of the most important value drivers of any social network is the degree to which it makes content go viral. In the industry they call this the “viral coefficient.”

Twitter is inherently viral. One of the most common ways that Twitter users try to add value to their followers (other than Tweeting themselves) is to “retweet” other people’s Tweets.

The Retweet IS viral adoptions. And it is part of the psyche of Twitter. So by now everybody know that 30% of all of the Tweets from the first week of July were about Google+. One story is, “Hey, maybe there’s something to this Google+ product?”

The more missed story is, “Holy shit. Twitter is really the place where the public conversation is happening. It is the town hall. It is “Speakers’ Corner.” It’s where Google goes to create real Buzz (I know, I know). It is a must have if you’re building a technology product these days. To not lure in users through “social hooks” of Twitter would be madness.

You all know that Turntable.fm is hot right now. Let’s be clear: its growth and awareness was driven through viral hooks that they pushed out onto Twitter. I kept seeing my friends play this or that in “chillout room” on Turntable.fm.

6. Location Aware – According to Dick Costolo’s statements at CES, up to 40% of all Tweets are sent via mobile devices, which is a hugely powerful asset for Twitter. Many of these Tweets will have information about the user’s location that makes increases the value of the data enormously.

If I Tweet about the Wynn Hotel while I’m in Las Vegas that Tweet has a different value to local business than if I Tweet it from my office in Los Angeles. Real time + location equals marketing opportunity.

And that’s exactly what happened to me last year. I sent out an “open” Tweet saying, “has anybody been to the Wynn Hotel? Is it worth walking across town for?” Aside from the people who chimed in with points of view, the Wynn Hotel offered me free chips if I’d come down and play.

Real time + location + Klout + interpreting my demographic data could = goldmine. How about if they knew how often I came to Vegas? I might be different if I’m there 1x / year versus 1x month.

Twitter = amazing business & marketing engine for companies. DataSift = platform for companies to develop cost-effective applications using this Twitter data to gain advantage relative to their competition.

7. Referral Network – Twitter started as a way to integrate web messaging with text messaging. Since SMS has a maximum length of 160 characters, Twitter decided to limit you to 140 characters so that 20 could be reserved for other things.

While it’s true that the basic service that we know and use today was the exact one that the founders envisioned, one of the most important components of it, “link sharing,” could not have been imagined.

Because Tweets are limited to just 140 characters, users who wanted to talk about other websites had to put in a link as part of their 140 characters. In order to minimize wasted characters we started using “link shorteners,” the most popular by far is Bit.ly.

And from this simple accident came the most powerful driver on Twitter. Because we include links in our Tweets, Twitter has become one of the most powerful sources on the Internet for driving traffic to websites, blogs and news sites.

8. Explicit – Because we can track the open, real-time links you’re sharing we know something about your interests. If you’re sending lots of Tweets about “gay marriage” we can likely ascertain whether you’re for it or against it based on the “explicit” links you’re sharing.

Again, this is made even more powerful by knowing your location. Maybe you’re not even using Twitter on a mobile device but we have enough information about the propensity of people you follow and their locations to determine that you’re likely in New York State.

And imagine we’re an interest group that wants to enlist you to lobby your congressman on our behalf on this topic. Twitter will be the source in the future for political parties finding you and even for communicating with you. You’re simply an @message away from my reaching out and asking for your help in putting pressure on our local congressman.

Every action you take in Twitter: Whom you follow, which links you send, what words you use in your Tweets, any location you give us, whom you retweet, etc. will tell us something about you.

And DataSift will help others companies make sense of this data.

9. Implicit – Do you follow Fox News, Rush Limbaugh, Sean Hannity and Glenn Beck? Well if you also follow Keith Olberman and Rachel Maddow then I can interpret something about you. If you follow the former and not the latter I can interpret something else.

No interpretation will be 100% accurate but companies will run correlation analyses to determine probabilities that you are a, b or c. Even if they’re not using this to target you with information sent via Twitter, they might use it in aggregate to determine things like the likely electoral votes in a region that will swing for a candidate. Or the probability of Southern Democrats to buy cable versus satellite or an Android versus an iPhone.

Companies like LocalResponse are using this implicit data to help merchants offer better targeting to loyal customers and help them figure out whom their customers are in the first place. It is an awesome example of the power of implicit data.

The Twitter Ecosystem for Startups & Investors

When I think ecosystems that are ripe for partnering with I consider the following: will the platform be valuable, is management communicative and committed to third-party developers and does the company have a long-term vision.

Let me quickly take these in turn.

Twitter Provides a Valuable Ecosystem – I’ve already highlighted my views on this topic in the first section. Twitter is a valuable and unique service. Twitter is not replacement for Facebook (or vice versa) and while it is competitive it is mostly competing for: user time, brand dollars and 3rd-party development resources.

In the area of third-party tools Twitter is behind but it has huge network effects and totally unique attributes. I believe this makes Twitter the perfect ecosystem for development.

Twitter’s Original Sin - Twitter was formed from what one of the most famous business thinkers, Henry Mintzberg, called an “emergent strategy.” This basically means that the success of Twitter as we know it today was not planned. As is known now in folklore, it was a side project at the company Odeo.

As a result not enough thought in the early days went into thinking about whether it was a “pure platform” that was independent of how its data would be consumed or whether it wanted to build an end-to-end system while still making its data available for third-party integration.

So it fostered a community of “try anything you want” developers and many people did just that. Because the company was under resourced relative to the size of the opportunity and its growth rate, it never had an industry-leading client from which to consume Tweets.

In the computer space you therefore had the emergence of many desktop clients such as TweetDeck, Seesmic, HootSuite and many others. These have all broadened but they all started as pure Twitter clients.

In the mobile space you had leaders for every platform: iPhone, Blackberry & Android: None of these was originally built by Twitter.

So while many articles have been written about the management changes at Twitter and what this means, I would point out that what it means to me as an investor and what you might consider as a developer is that Twitter is open for business.

They recognized and decided that their main business had to be an end-to-end service where they controlled the experience of user consumption. This is important both to maintain a consistent user experience (think the cleanliness of Facebook UI versus that of MySpace where users controlled the UI more) as well as to have advertising be an important part of their economic future.

So they went after controlling the user clients. In my opinion they could have had a smoother communication about how & why they were doing this but I never argued with the logic of what they wanted to achieve.

I point all of this out because I believe it’s the main reason the press still focuses on whether or not they are a good development ecosystem. To understand this you need to look at all of their other moves.

Communications by Management – If anybody might have been worried about Twitter as an ecosystem it would have been me. I made an early investment in its ecosystem by backing Ad.ly. Shortly after announcing that Twitter wanted to control the clients and would start filling in holes in its offering: Photo sharing, link shortening, advertising, etc.

But Twitter’s management team wasn’t hostile. They spelled out their views in their terms-of-service for people to digest. Ryan Sarver who was heading up platform development was active in the developer forum giving guidance to worried third-party developers.

Behind the scenes Dick Costolo was reassuring investors who put money into the ecosystem that he wouldn’t be hostile. He laid out clear areas where Twitter felt it needed uniform standards to control the user experience and made it clear where Twitter wanted to monetize.

No guarantees – just guidance. He even gave some suggestions as to what he believed the market wanted and what areas Twitter currently had no plans to build.

This is all you can ask for as a developer: a communicative management team who wants to foster an ecosystem and who will play fair enough as it changes its own course.

I wrote extensively about this at the time of their first acquisitions, including this passage:

I saw a lot of this first hand in Salesforce’s acquisition of my company, Koral, which was a content management (CMS) company. Naturally every other content management company was pissed off and felt that they had wasted all of their investment in integration with Salesforce.

Immediately after the acquisition we held meetings with all of the integrated CMS vendors and highlighted to them which bits we were going to make our core platform and which bits we weren’t planning to offer ourselves. We didn’t have the resources to do it all.

Salesforce was very good at managing the 1-year roadmap so at any point in time we had a pretty good idea about what we would be developing and what we wouldn’t. We also knew what we wanted to build but wouldn’t be able to get to.

Importantly, all of this was done privately, as it should be.

Twitter now has the human resources to deal with its developer community and to outreach to VCs who would back them.

How Does Twitter Stack up to the Rest of the Ecosystem? – I would argue that Twitter has been behaving more like that Salesforce model than many other players in the ecosystem.

Consider Apple: they change their rules of operation at any time and with no notice to third-party developers. Just ask TapJoy who had built a large incentivized download model and woke up one day to find out that Apple prohibited their service.

Every developer who builds on the Apple ecosystem bites their nails waiting for the annual WWDC conference to see whether their company is on the “kill list.” And in typical Apple still they tend to remain very tight-lipped until the day of their announcement.

Or how about Google? They change their search algorithm on a regular basis and as highlighted in John Battelle’s excellent (must read) book ‘The Search’ companies are literally put out of business with each change. And ask any publisher and they’ll tell you that there’s very limited access to the search algorithm team following a release to appeal anything that affects your business. In fact, they seem intentionally opaque.

Facebook? Read this story that is typical of many entrepreneurs with whom I talk. Most wont write stuff publicly because they fear retribution. This story could be written about any major platform, not just Facebook.

Let’s look again at Adly. We contacted a senior official at Facebook about running ads on Facebook Fan Pages where the celebrity had authorized the ad. A senior Facebook official told us, “Great idea. Go Ahead. I can’t put it in writing but I won’t stop it.” He then left the company.

Not long after with no substantive dialog with the company we received a “cease and desist” letter. We wanted to point out that other parties were running similar ads but doing it in a way that was less valuable to Facebook. There was no interest in a discussion. Cease. Desist.

OK. That’s life. We started focusing on how to better work with the platform in ways that would stay within Facebook’s specified terms.

On Platform Development – I point out the Apple, Google & Facebook examples not as criticism but to point out the rules in dealing with platforms. You need to build with multiple platforms in mind because as the rules change you need to have relative strength to adapt.

But most companies get a free pass by the press for their market moves where Twitter has received more scrutiny. In many ways they seem more open to encouraging developers these days.

I think that today’s journalists want a simple story: “Twitter hasn’t yet proved its business model” but I think that misrepresents the long-term value. As an investor and person whose job it is to figure out future value drivers before others, my bet has been on the long-term value of Twitter.

So I’m doubling down on the Twitter ecosystem by investing in DataSift. Like any company I’d advise, we’ll be focused on multiple streams both because our customers demand it and to maintain our stability as an independent company.

But as I stated, Twitter is at the core of today’s service. And I feel great about that.

Read more posts on Both Sides of the Table »

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