DiscoveryBeat 2010 is just a day away. The conference at the Mission Bay conference center in San Francisco will have a single-minded focus on the problem of discovery, or finding the content that you want.
Like in the early days of the internet, finding what you want with the fewest steps possible is a problem that is only getting worse as more and more apps are piling into the Apple, Android and other app stores. The day of a million apps is not that far away. While Google and Yahoo solved the problem of sorting through millions of web sites, no one has figured out how to do the same in the age of apps, where cross-platform complexities and walled gardens stymie easy search solutions.
At DiscoveryBeat, we have assembled 36 experts (and a bunch of moderators) who can cover the breadth of the discovery ecosystem. If you check out our logo, you’ll see that the theme is akin to the discovery of a new world and how to navigate it. The problem of discovery exists inside apps. Brian Reynolds (left), chief game designer, can talk in his fireside chat about how you design an app from the inside out for easier discovery. The discussion will cover topics such as better user interfaces, accessible design, and moving designs to new platforms.
Sebastien DeHalleux (below right), co-founder of EA Playfish, will also have something to say about those topics in his fireside chat — but from the perspective of being inside a company with lots of well-known brands.
What does good design have to do with discovery? Our speaker Bing Gordon, a partner at Kleiner Perkins who will talk on our Investing in Discovery panel, says you can’t have discovery without engagement. If someone plays a game for two months instead of two days, they will be more engaged and share their game more widely. Gordon and his fellow panelists — Jennifer Scott Fonstad of DFJ, Savinay Berry of Granite Ventures, and Peter Relan of incubator YouWeb — will discuss what the opportunities are for investing in entrepreneurial startups and technologies in this new world. What investments make sense in this stage of of the ecosystem’s maturity?
That prompts the question: is anyone making money in discovery? Our Show Me the Money will focus on that question, with participants including Tapjoy’s Lee Linden, Flurry’s Peter Farago, Google-AdMob’s Aunkur Arya, and Mobclix’s Sunil Verma. The money must be there somewhere, right? Big brands are diving into the app markets. We’ll have a panel on that with Tim O’Brien of Disney-Tapulous, Travis Boatman of EA Mobile, James de Jesus of interactive agency AKQA, and Garrick Schmitt of agency Razorfish. And social discovery platforms are emerging. We’ll have a panel on that with Si Shen of PapayaMobile, Jason Citron of Aurora Feint, and Kabir Kasargod of Qualcomm’s Vive service.
We’ll have a lot of A lot of fresh thinking is going into discovery. Dave Smiddy, chief executive of Infrinity, is the winner of our Needle in the Haystack contest for the best new business ideas related to discovery. He’ll talk about creating a new kind of recommendation engine. William Mark, a vice president at research institute SRI, will also speak about how artificial intelligence can be applied to the problem of discovery. SRI spun out Siri, which built a cool AI-based discovery app and which was acquired by Apple.
Vijay Chattha will show that getting press for an app doesn’t have to be routine. Simon Khalaf (right) and Sean Galligan of Flurry will enlighten us on the topic of analytics and making money related to discovery. We’ll also have a lot of inspiring and instructive case studies from successful indie app makers, including Julian Farrior of BackFlip Studios (the maker of Paper Toss), Dave Castelnuovo of Bolt Creative (Pocket God), Doyon Kim of YD Online, Chris Williams of PlayFirst (Diner Dash), Justin Maples of Borken Thumb Apps (Zombie Duck Hunt) and Patrck Mork of GetJar, which runs an indie app store and which recently launched Angry Birds on Android.
One of the most successful new apps of the Twitter era has been Foursquare. We’ll hear how Foursquare — an app whose monetization is heavily related to how users discover new places — got discovered itself in a fireside chat with Holger Luedorf.
We’ll close the door with a discussion of the would-be app kingmakers and their tools. That panel will include Ben Keighran of Chomp, Alan Warms of Appolicious, Laura Fitton of oneforty (which discovers Twitter apps), and Chris DeVore of AppStoreHQ and iPhoneDevSDK.
We hope you’ll join us in the undiscovered country.
Getting content noticed is a challenge for everyone making apps. Join us at DiscoveryBeat 2010 and hear secrets from top industry executives about how to break through and profit in the new cross-platform app ecosystem. From metrics to monetization, we’ll take an in depth look at the best discovery strategies and why they’re working. See the full agenda here. The conference takes place on October 18 at the Mission Bay Conference Center in San Francisco. Sponsors include Flurry, Adobe, YD Online, Offermobi, appbackr, Altcatel-Lucent, Appolicious, AppLaunchPR, and Herakles Data Center. To register, click here. Hurry though. Tickets are limited, and going fast.
Next Story: WSJ reports Facebook apps — including banned LOLapps games — transmitted private user data Previous Story: Why did Facebook unplug LOLapps games with 150M users?
Back in August, we got word that a startup called PlaceBook was being bullied by Facebook into changing their name. Obviously, a lot of companies are trying to ride on the coattails of Facebook now given the social network’s massive success, but in the case of PlaceBook, their name really just perfectly describes their service — more on that in a second. Still, Facebook lawyered up and PlaceBook founder Michael Rubin had to make a decision: fight or survive. He chose the latter.
PlaceBook is now known as TripTrace. Still in private beta, it’s a service that allows you to note places around the world you’ve been to. And places you’d like to go to in the future. All of this is done in two books (dare I call them “Place Books”?): your Atlas (places you’ve been), and your Travel (places you want to go). There’s a heavy emphasis on maps in these books, and all of your places are marked by pins (red for where you’ve been, blue for where you’re going).
The key to TripTrace is that it makes the complicated notion of travel planning relatively simple. They do this both by making the process a more visual experience, and with a series of tools. One of those is a TripClipper bookmarklet. With it, you can easily take notes as you’re browsing around the web, to bookmark things you find that you might like to do on a trip. Maybe you’re reading an article on a good restaurant in Paris, for example. With the bookmarklet, you can highlight what you want to save and it will be stored in your TripTrace books.
You can also email in things to add to your books. And eventually, of course, the plan is to add mobile applications to the arsenal as well so you can tag and note things on the go.
When you go back to the site, you’ll see the data you’ve saved as well as a ton of other data that TripTrace pulls from around the web via APIs. You know the drill here: Flickr pictures, Foursquare places, all types of events — eventually, anything that is location tagged, Rubin says. All of this data provides a rich place experience within TripTrace itself and will hopefully help you make decisions on places you want to go next.
In the Travel book, you can use any of the things you’ve clipped to help you get a costimate for a trip to that particular city. While this obviously isn’t exact, something like this is very helpful when determining if a trip is even feasible in the first place. TripTrace pulls information on things like flights and hotels based on your current location and dates you want to travel.
It should be fairly obvious by now that the eventual business model for TripTrace will be lead generation. If the service can team up with the Kayaks of the world, they can probably make for a pretty nice customer experience, while getting paid. Partnerships in the travel space is what Rubin and his team will go after. And they have some other ideas for possible sources of revenue as well — perhaps actual place books?
But that’s down the road. First, they need to nail the user experience. “The Holy Grail isn’t just getting stuff on a map, it’s mixing personal and private with public and common data,” Rubin says. “If you put that in one place, it’s enormously powerful,” he continues. But again, he notes that it need to be in a format and experience that’s useful.
Rubin and his team have quite a bit knowledge about merging public data with more personalized data, as many of them are ex-Netflix guys. Rubin himself was a director of product management there and was instrumental in the development of the website.
TripTrace currently has data for about 20,000 cities, and they’re pulling in more data each day. The service is officially an offshoot from PublicEarth, a free wiki database for locations, which has raised some money in the past. But Rubin notes this is a whole new team working on TripTrace, and they hope to be ready for a public launch sometime in the next few weeks. Provided they don’t change their name back to PlaceBook and get sued out of existence by Facebook first, of course.
PalmAddicts: Traffic jam <b>news</b>
[From Mauricio Tanzi, Costa Rica] Hi Sammy! Just wanted to let you know that I'm stuck in traffic and in need for enerteinment.... What can I so? Just pop out my Palm Pre Plus and enjoy the rush hour with...
Sad <b>news</b> for the New York baseball world
You probably didn't know Bill Shannon, but if you did, you would have liked him a lot. Bill died tragically on Tuesday morning, the victim of a fire in his New Jersey home. He was 69. Bill was the senior...
Lujiazui Breakfast: <b>News</b> And Views About China Stocks (Oct. 27 <b>...</b>
Investors and traders in China's main financial district are talking about the following before the start of trade today: Shares in automaker Hong Kong-listed BYD tanked by 9% after the company said profit fell by 99% in the third ...
bench craft company complaints
bench craft company complaints
PalmAddicts: Traffic jam <b>news</b>
[From Mauricio Tanzi, Costa Rica] Hi Sammy! Just wanted to let you know that I'm stuck in traffic and in need for enerteinment.... What can I so? Just pop out my Palm Pre Plus and enjoy the rush hour with...
Sad <b>news</b> for the New York baseball world
You probably didn't know Bill Shannon, but if you did, you would have liked him a lot. Bill died tragically on Tuesday morning, the victim of a fire in his New Jersey home. He was 69. Bill was the senior...
Lujiazui Breakfast: <b>News</b> And Views About China Stocks (Oct. 27 <b>...</b>
Investors and traders in China's main financial district are talking about the following before the start of trade today: Shares in automaker Hong Kong-listed BYD tanked by 9% after the company said profit fell by 99% in the third ...
bench craft company complaints bench craft company complaints
DiscoveryBeat 2010 is just a day away. The conference at the Mission Bay conference center in San Francisco will have a single-minded focus on the problem of discovery, or finding the content that you want.
Like in the early days of the internet, finding what you want with the fewest steps possible is a problem that is only getting worse as more and more apps are piling into the Apple, Android and other app stores. The day of a million apps is not that far away. While Google and Yahoo solved the problem of sorting through millions of web sites, no one has figured out how to do the same in the age of apps, where cross-platform complexities and walled gardens stymie easy search solutions.
At DiscoveryBeat, we have assembled 36 experts (and a bunch of moderators) who can cover the breadth of the discovery ecosystem. If you check out our logo, you’ll see that the theme is akin to the discovery of a new world and how to navigate it. The problem of discovery exists inside apps. Brian Reynolds (left), chief game designer, can talk in his fireside chat about how you design an app from the inside out for easier discovery. The discussion will cover topics such as better user interfaces, accessible design, and moving designs to new platforms.
Sebastien DeHalleux (below right), co-founder of EA Playfish, will also have something to say about those topics in his fireside chat — but from the perspective of being inside a company with lots of well-known brands.
What does good design have to do with discovery? Our speaker Bing Gordon, a partner at Kleiner Perkins who will talk on our Investing in Discovery panel, says you can’t have discovery without engagement. If someone plays a game for two months instead of two days, they will be more engaged and share their game more widely. Gordon and his fellow panelists — Jennifer Scott Fonstad of DFJ, Savinay Berry of Granite Ventures, and Peter Relan of incubator YouWeb — will discuss what the opportunities are for investing in entrepreneurial startups and technologies in this new world. What investments make sense in this stage of of the ecosystem’s maturity?
That prompts the question: is anyone making money in discovery? Our Show Me the Money will focus on that question, with participants including Tapjoy’s Lee Linden, Flurry’s Peter Farago, Google-AdMob’s Aunkur Arya, and Mobclix’s Sunil Verma. The money must be there somewhere, right? Big brands are diving into the app markets. We’ll have a panel on that with Tim O’Brien of Disney-Tapulous, Travis Boatman of EA Mobile, James de Jesus of interactive agency AKQA, and Garrick Schmitt of agency Razorfish. And social discovery platforms are emerging. We’ll have a panel on that with Si Shen of PapayaMobile, Jason Citron of Aurora Feint, and Kabir Kasargod of Qualcomm’s Vive service.
We’ll have a lot of A lot of fresh thinking is going into discovery. Dave Smiddy, chief executive of Infrinity, is the winner of our Needle in the Haystack contest for the best new business ideas related to discovery. He’ll talk about creating a new kind of recommendation engine. William Mark, a vice president at research institute SRI, will also speak about how artificial intelligence can be applied to the problem of discovery. SRI spun out Siri, which built a cool AI-based discovery app and which was acquired by Apple.
Vijay Chattha will show that getting press for an app doesn’t have to be routine. Simon Khalaf (right) and Sean Galligan of Flurry will enlighten us on the topic of analytics and making money related to discovery. We’ll also have a lot of inspiring and instructive case studies from successful indie app makers, including Julian Farrior of BackFlip Studios (the maker of Paper Toss), Dave Castelnuovo of Bolt Creative (Pocket God), Doyon Kim of YD Online, Chris Williams of PlayFirst (Diner Dash), Justin Maples of Borken Thumb Apps (Zombie Duck Hunt) and Patrck Mork of GetJar, which runs an indie app store and which recently launched Angry Birds on Android.
One of the most successful new apps of the Twitter era has been Foursquare. We’ll hear how Foursquare — an app whose monetization is heavily related to how users discover new places — got discovered itself in a fireside chat with Holger Luedorf.
We’ll close the door with a discussion of the would-be app kingmakers and their tools. That panel will include Ben Keighran of Chomp, Alan Warms of Appolicious, Laura Fitton of oneforty (which discovers Twitter apps), and Chris DeVore of AppStoreHQ and iPhoneDevSDK.
We hope you’ll join us in the undiscovered country.
Getting content noticed is a challenge for everyone making apps. Join us at DiscoveryBeat 2010 and hear secrets from top industry executives about how to break through and profit in the new cross-platform app ecosystem. From metrics to monetization, we’ll take an in depth look at the best discovery strategies and why they’re working. See the full agenda here. The conference takes place on October 18 at the Mission Bay Conference Center in San Francisco. Sponsors include Flurry, Adobe, YD Online, Offermobi, appbackr, Altcatel-Lucent, Appolicious, AppLaunchPR, and Herakles Data Center. To register, click here. Hurry though. Tickets are limited, and going fast.
Next Story: WSJ reports Facebook apps — including banned LOLapps games — transmitted private user data Previous Story: Why did Facebook unplug LOLapps games with 150M users?
Back in August, we got word that a startup called PlaceBook was being bullied by Facebook into changing their name. Obviously, a lot of companies are trying to ride on the coattails of Facebook now given the social network’s massive success, but in the case of PlaceBook, their name really just perfectly describes their service — more on that in a second. Still, Facebook lawyered up and PlaceBook founder Michael Rubin had to make a decision: fight or survive. He chose the latter.
PlaceBook is now known as TripTrace. Still in private beta, it’s a service that allows you to note places around the world you’ve been to. And places you’d like to go to in the future. All of this is done in two books (dare I call them “Place Books”?): your Atlas (places you’ve been), and your Travel (places you want to go). There’s a heavy emphasis on maps in these books, and all of your places are marked by pins (red for where you’ve been, blue for where you’re going).
The key to TripTrace is that it makes the complicated notion of travel planning relatively simple. They do this both by making the process a more visual experience, and with a series of tools. One of those is a TripClipper bookmarklet. With it, you can easily take notes as you’re browsing around the web, to bookmark things you find that you might like to do on a trip. Maybe you’re reading an article on a good restaurant in Paris, for example. With the bookmarklet, you can highlight what you want to save and it will be stored in your TripTrace books.
You can also email in things to add to your books. And eventually, of course, the plan is to add mobile applications to the arsenal as well so you can tag and note things on the go.
When you go back to the site, you’ll see the data you’ve saved as well as a ton of other data that TripTrace pulls from around the web via APIs. You know the drill here: Flickr pictures, Foursquare places, all types of events — eventually, anything that is location tagged, Rubin says. All of this data provides a rich place experience within TripTrace itself and will hopefully help you make decisions on places you want to go next.
In the Travel book, you can use any of the things you’ve clipped to help you get a costimate for a trip to that particular city. While this obviously isn’t exact, something like this is very helpful when determining if a trip is even feasible in the first place. TripTrace pulls information on things like flights and hotels based on your current location and dates you want to travel.
It should be fairly obvious by now that the eventual business model for TripTrace will be lead generation. If the service can team up with the Kayaks of the world, they can probably make for a pretty nice customer experience, while getting paid. Partnerships in the travel space is what Rubin and his team will go after. And they have some other ideas for possible sources of revenue as well — perhaps actual place books?
But that’s down the road. First, they need to nail the user experience. “The Holy Grail isn’t just getting stuff on a map, it’s mixing personal and private with public and common data,” Rubin says. “If you put that in one place, it’s enormously powerful,” he continues. But again, he notes that it need to be in a format and experience that’s useful.
Rubin and his team have quite a bit knowledge about merging public data with more personalized data, as many of them are ex-Netflix guys. Rubin himself was a director of product management there and was instrumental in the development of the website.
TripTrace currently has data for about 20,000 cities, and they’re pulling in more data each day. The service is officially an offshoot from PublicEarth, a free wiki database for locations, which has raised some money in the past. But Rubin notes this is a whole new team working on TripTrace, and they hope to be ready for a public launch sometime in the next few weeks. Provided they don’t change their name back to PlaceBook and get sued out of existence by Facebook first, of course.
bench craft company complaints
PalmAddicts: Traffic jam <b>news</b>
[From Mauricio Tanzi, Costa Rica] Hi Sammy! Just wanted to let you know that I'm stuck in traffic and in need for enerteinment.... What can I so? Just pop out my Palm Pre Plus and enjoy the rush hour with...
Sad <b>news</b> for the New York baseball world
You probably didn't know Bill Shannon, but if you did, you would have liked him a lot. Bill died tragically on Tuesday morning, the victim of a fire in his New Jersey home. He was 69. Bill was the senior...
Lujiazui Breakfast: <b>News</b> And Views About China Stocks (Oct. 27 <b>...</b>
Investors and traders in China's main financial district are talking about the following before the start of trade today: Shares in automaker Hong Kong-listed BYD tanked by 9% after the company said profit fell by 99% in the third ...
bench craft company complaints bench craft company complaints
PalmAddicts: Traffic jam <b>news</b>
[From Mauricio Tanzi, Costa Rica] Hi Sammy! Just wanted to let you know that I'm stuck in traffic and in need for enerteinment.... What can I so? Just pop out my Palm Pre Plus and enjoy the rush hour with...
Sad <b>news</b> for the New York baseball world
You probably didn't know Bill Shannon, but if you did, you would have liked him a lot. Bill died tragically on Tuesday morning, the victim of a fire in his New Jersey home. He was 69. Bill was the senior...
Lujiazui Breakfast: <b>News</b> And Views About China Stocks (Oct. 27 <b>...</b>
Investors and traders in China's main financial district are talking about the following before the start of trade today: Shares in automaker Hong Kong-listed BYD tanked by 9% after the company said profit fell by 99% in the third ...
bench craft company complaints bench craft company complaints
PalmAddicts: Traffic jam <b>news</b>
[From Mauricio Tanzi, Costa Rica] Hi Sammy! Just wanted to let you know that I'm stuck in traffic and in need for enerteinment.... What can I so? Just pop out my Palm Pre Plus and enjoy the rush hour with...
Sad <b>news</b> for the New York baseball world
You probably didn't know Bill Shannon, but if you did, you would have liked him a lot. Bill died tragically on Tuesday morning, the victim of a fire in his New Jersey home. He was 69. Bill was the senior...
Lujiazui Breakfast: <b>News</b> And Views About China Stocks (Oct. 27 <b>...</b>
Investors and traders in China's main financial district are talking about the following before the start of trade today: Shares in automaker Hong Kong-listed BYD tanked by 9% after the company said profit fell by 99% in the third ...
bench craft company complaints bench craft company complaints
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