nicole42n7: Making Money Internet

Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.

Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.

The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.

But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”

The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.

Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.

Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.

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A California man who helped funnel stolen cash to a global network of hackers and carders was sentenced Thursday to 6 years in prison for conspiracy to launder money. 

Cesar Carranza, 38, also known as “uBuyWeRush,” ran a legitimate business selling liquidation and overstock merchandise online and from three California stores.

But, according to an indictment (.pdf), he also sold MSR-206’s to carders to encode stolen bank card data onto blank cards, and he served as a conduit to transmit stolen money between mules and carders.

He worked with many of the top carders in the criminal underground between 2003 and 2006, including Maksim “Maksik” Yastremskiy, a Ukrainian carder who allegedly worked with TJX hacker Albert Gonzalez and was considered by authorities to be one of the top sellers of stolen card data on the internet.

In 2003 and 2004, Carranza became an approved and trusted vendor on online criminal forums such as CarderPlanet and Shadowcrew, advertising his goods and services and dispensing advice on the best tools to use for various criminal endeavors.

According to court records, he admitted in messages he posted to the forums that he himself had done carding between 1990 and 1998, but retired to become a vendor for other carders.

“I decided to supply all you guys making the real big bucks,” he allegedly wrote. “So if you need me I sell Card Printers, Card Embossers, Tippers, Encoders, Small Readers and more.”

He was first arrested in California in 2004, but was never charged with a crime. Although he was selling MSR-206s through eBay at the time, selling the devices is not illegal. Carranza told Threat Level, however, that police accused him of selling his merchandise to terrorists.

He subsequently sold off his MSR business. But, according to court records, his services as a money launderer for carders continued to flourish, even though it was clear that law enforcement agencies were closely watching him.

Hackers in East Europe and elsewhere would steal credit and debit card numbers and PINs through phishing and other means, then pass the data to so-called mules in the U.S., who would encode the numbers onto the magnetic stripe of blank cards, then use the cards to withdraw money from the accounts at ATMs. They would then send the money back to their co-conspirators in East Europe through Western Union or through e-Gold, an online digital currency.

Authorities say Carranza helped launder about $2.5 million in this way by operating as an e-Gold money exchanger. The mules would give him cash or deposit money into his bank account, and he would either transfer the money to the bank account of another e-Gold exchanger who would convert it to e-Gold for a carder, or he would change the money himself into e-Gold currency through his own e-Gold account, then transfer it to the e-Gold account of carders in East Europe and elsewhere. They would then use a local e-Gold money exchanger to convert the digital fund into their local currency.

One such mule who transmitted stolen money in this way described to Threat Level in 2006 how he obtained hundreds of stolen card numbers from Romanian phishers and Russian hackers that he met online. The man, who used the nickname “John Dillinger,” withdrew more than $150,000 from ATM machines before transferring the money back to East Europe through Western Union and through an e-Gold money exchanger in California.

In addition to laundering stolen funds, authorities say Carranza was a middleman for carders to purchase “dumps” (account and other data stored on a bank card’s magnetic stripe) from one another.

Around January 4, 2006, according to authorities, Carranza transferred about $15,000 worth of e-Gold to the e-Gold account of a carder who went by the nickname “CC-2″ — a known specialist in hacking financial databases and siphoning card data to sell to other criminals. Carranza indicated in a note to the transaction that he was retaining a 6-percent commission for the service. He transferred another $45,000 worth of e-Gold to CC-2’s account over the next two months. In March and April 2006, authorities say he also transferred $33,000 to Maksim Yastremskiy. The latter was arrested in Turkey in 2007 and sentenced to 30 years in prison there and is still wanted in the U.S. for his alleged role in the TJX carding ring.

Between 2003 and 2007, authorities say that more than $2 million went into and out of Carranza’s e-Gold account.

In 2006, e-Gold, under investigation for facilitating money laundering between carders, froze two of Carranza’s e-Gold accounts, which contained about $19,000 at the time. Carranza told Threat Level then that he was considering legal action against e-Gold to release his funds. “I no longer trust the e-gold integrity,” he said. He didn’t follow through on the threat.

He was indicted in 2008 on charges of conspiring to commit access device fraud and money laundering. He pleaded guilty last December to one count of conspiring to launder stolen money.

See also:

Ukrainian Carding King ‘Maksik’ Was Lured to Arrest

In Gonzalez Hacking Case, a High-Stakes Fight Over a Ukrainian’s Laptop

I Was a Cybercrook for the FBI

Confessions of a Cybermule

Bullion and Bandits: The Improbable Rise and Fall of E-Gold

E-Gold Gets Tough on Crime

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